Can you believe it?! I still cannot. In two days I graduate
with my Master of Science degree in Entertainment Business! A year has already
gone by and everyone is commenting “didn’t you just start yesterday?” The fact
that I was adamant about not going back to school after my Bachelors, it’s
crazy that I’m here. I would like to thank Professor Evans who changed my mind
back in my undergrad, who stressed and kind of forced her class to continue
their education. Even though I took a year break from then, one of my goals was
to obtain my next degree before the age of 25. Praise the Lord it has been
achieved!
Now that I will be looking for employment, the things that I
will have to look at is how trends are affecting the industry I want. I would
love to work in live special events, such as launch parties, award shows,
fashion shows, and the likes. According to an article about the evolution of the industry, Elle Magazine executive
director said, “Each year
it gets harder to impress people. The audience is much more knowledgeable, and
you really want to stand out and keep them wanting more,” and “You have to overdeliver.”
The
biggest trend is brand marketing, which is huge in this industry. Many
companies use events as part of their marketing campaign. Hopefully I can take
advantage of this. I took a digital marketing class and I think I am someone
with crazy ideas already so it might work out. Another interesting trend is
making Special Events smaller. Most of us are used to the big spectacles but it
seems that lately the idea is “To focus not on quantity, but, rather, quality,
and create a more personal experience for guests.” The intimacy factor makes
patrons a part of the experience. This is refreshing actually because producers
will not necessarily have to worry about the numbers as a measure of how
successful an event was.
